EYE

Bring a sparkle to your eyes with the Shimmer Eye palettes! This multi-dimensional formula is buttery soft, and so insanely pigmented, one swipe is all it takes. Top off your smoky eye look or complete your cut crease by packing shimmer onto the lid for full-on glam. To take a more subtle approach, ..

Out of this world lashes & brows? Yes, please. Milani Highly Rated Lash + Brow Serum is a nightly serum designed to lengthen and volumize hair for healthier-looking lashes and brows.  In a clinical study, 100% of participants showed measurable improvement in lash & brow length & vol..

Bye, bye bad brow days, hello unrivaled arches! The Clear Brow is a colorless, flexible hold brow gel that seriously elevates your brow game and sets your style - no matter how feathery or sculpted. The easy-to-apply formula is never flaky, sticky or clumpy and has a precision applicator that deposi..

Waterproof volumizing mascaraImmediate extra volume effect and super defined lashes thanks to The Universal Volume Mascara, now finally available in its Waterproof version.With its creamy and waterproof formula, your eyelashes are super volumized and smudge-proof, for a perfect look even in the most..

Lashes that last!deBBY is expanding its What Lashes! range with the new What Lashes! LONG LASTING VOLUME MASCARA that leaves lashes thicker and blacker-than-black all day long.The volumising formulation is fibre-rich and the easy to grip wand creates MAXI volume, while the creamy consistency he..

..

..

Lashes that reach the stars! 24Ore Instant Volume Up To The Stars volumizes, lifts and curls.. in an instant!The volume effect is more than tripled*, while the lashes appear longer and immediately more curved**.The fiber brush spread the texture evenly on all the lashes, the application is easy for ..

Eye pencil with a homogeneous, precise and smudge-free line.Intense black effect, blendable...

Get a fresh take on color with the Fruity Fun eyeshadow palette collection. These 9 pan palettes have a mix of matte and shimmer finishes with bright, coordinating colors in each palette to create the berry cutest eyeshadow looks. Take your pick between zesty yellow shades with Lemon Drop, juicy ber..

You might want to take a seat before you swatch, because the Shockwave Eyeliners will have you shook. Shockingly bold colors glide on creamy pigment with a full coverage finish that lasts up to 16 hours. Electrify your look with a vivid pop of color from the Neon collection, or light up your eyes wi..

The Featherlite Brow Shaping Powder Pencil is a brow game changer. This buildable formula has a unique powder finish that combines the natural look of a brow powder, with the easy application of a pencil. Get defined, fluffy looking brows while saving time on your brow routine. The pencil itself is ..

A jetsetter like you doesn't get in line, you create the line. Jetsetter Liquid Liner makes it look effortless with everything from a classic liner, to a fly looking wing, the precise brush tip applicator will take you there. Thin or thick the control is in your hands, just add a little pressure for..

Define your brows, create hair-like strokes, and fill in brows with our matte finish brow pencil. Choose from 9 different shades. Use the tip to color and fill, and use the brush end to blend and tame brows to create a natural finish...

Keep your eye look on point with our extra-long pencils. The smooth and creamy eyeliner formula can be blended to create that smoky eye look or draw a precise bold line. Available in 9 different colors plus an innovative cap with built-in sharpener...

SILK KAJAL Eye Pencil is a traditional Kajal pencil. It creates a semi-matte finish that is also smudgeable and is ophthalmologically-tested to be gentle enough to be used on the inner eye.UNIQUE QUALITIES: • Kajal and kohl pigments, light vegetable oils • Adapted to use on the inside of the eyelid ..

Are you an eyeshadow fanatic? We are! Meet our new Fanatic Eyeshadow collection. 4 unique palettes with 12 richly-pigmented shades in an array of matte and satin finishes. Create a fabulous eye look to inspire beauty. We’re your biggest fan...

This pencil combines the efficiency of a waterproof long-lasting effect (6h) and the intensity of an exceptional colour. It is perfect for a smoky look thanks to its creamy texture, its precise line, and its light and profound colours. ..

Vegan Volume Mascara - Nourishing & FortifyingPush back the limits of volume with the WILD VOLUME VEGAN EDITION mascara.Its ultra-creamy formula enriched with nourishing and protective oils envelops the lashes with texture and increases significantly their volume for thicker, longer and stronger..

 The nylon felt tip ensures that the eyeliner goes on quickly and easily, and the line is absolutely flawless.The smudge-proof, mistake-proof formula dries instantly in an uninterrupted line...

WARM TEMPTATIONInspired by the colors of the sunset and the earth.Warm Temptation contains a selection of 12 fiery eyeshadows with a warm undertone. Burnt oranges, iridescent bronzes, warm browns and intense burgundies, a hot color explosion for the smoky-eyes you can’t do without...

CHERRY TEMPTATION2020 Brand new paletteLike a delicious red fruits smoothie, a charming chromatic spectrum that combines the versatility of pinks, purples and mauves. And so the sparkling shade of rosé champagne approaches the vivid and passionate shade of raspberry, like a garden punctuated with ca..

Golden Era Eyeshadow Palette contains 15 never-seen-before, extremely pigmented shades, in 3 different textures: Sensational Matte, Glorious Metal and Firework.Just like a precious casket, the cardboard packaging is adorned by a maze of golden lines inspired by art decò’s elegance.THREE DIFFERENT TE..

MICROBLADING EFFECTThanks to its ultra-slim and precise tip, it draws the hairs filling the eyebrows for a natural microblading effect.BLENDING BRUSHThe packaging comes with a brush ideal to blend the color...

16 HOURS LONG-LASTING FORMULAIts water-resistant and long-lasting (up to 16 hours, tested) formula allows the color to last all-day-long with no smudges.NATURAL TATTOO EFFECTIdeal to obtain a natural tattoo effect.A PECULIAR TIPIts peculiar tip allows to densify the eyebrows with the flat side, whil..

Purple reign! Matte violets, subtle shimmers and electric pops of metallic colors make the Gilded Violet palette a covetable collection. Features 9 intensely rich eyeshadow shades and 2 shimmering highlighters. Inspired by 2018 Pantone Color of the Year Ultra Violet, these gorgeously gilded shades e..

See red with Gilded Rouge -- a hyperpigmented palette that will quickly become your obsession. With fierce foils, magnetic mattes and standout shimmers, you’ll find endless possibilities. Its 16 temptingly touchable, multidimensional shades crackle with electric glamour and defiant drama. With an in..

Light up the dark with the Milani Gilded Noir Eyeshadow Palette. This vamped-up collection of noir-inspired shades is guaranteed to amp up the drama. Featuring a statement-making mix of matte, metallic, satin and pearl finishes, this hyperpigmented palette offers a crushworthy assortment of can’t-st..

Give glam the green light! Gilded Jade eye and face palette is a striking collection of 9 intensely rich eyeshadow shades and 2 shimmering highlighters that pop in all the right places. With earth-toned neutrals and ethereal shimmers, Gilded Jade will give you an audacious vibe. Blend these gorgeous..

Set your vibe ablaze with this hyper-pigmented eye and face palette. With soft mattes, saturated metallic shimmers, deep duo-chromes and luminous highlighters – the Gilded Ember palette brings the heat. Inspired by 2019 Pantone Color of the Year Living Coral, this carefully curated palette of shades..

Stay Put goals! There's a reason our signature long-lasting eyeliner is such a bestseller. (That staying power, though!) Milani Stay Put Eyeliner is wonderfully waterproof and sweat-resistant, so you can take a dip and your liner won't quit. It's pool proof, puddle proof and cry proof -- so you'll e..

These eye palettes are a dream come true! Highly pigmented eyeshadow booklets feature 9 colors. With the striking packaging and formula, the eye-catching metallic design is sure to draw you in...

XLASH VOLUME WATERPROOF MASCARA..

XLASH BLACK EXPLOSION MASCARA..

APPLICATOR - A panoramic high effectThe special elastomer applicator composed by a comb creates a panoramic high effect and smaller fibers give volume from the roots to the lashes tips, with no fallout.The innovative formula allows to comb each lash from the root, releasing the right amount of produ..

OPEN YOUR LOOKSeductive eyes and extreme curling effectA polymer complex and natural origin actives take care of lashes and open the look.MAGNIFICIENT CURLING EFFECTThe curved brush made by dual-bristle silicone gives the lashes a magnificent curling effect.EXCLUSIVE DESIGNGorgeous Curls packaging h..

Step into the party with these 20 Color Eyeshadow Palettes. You’re sure to find one that best suits your glam needs for any occasion. Each palette has an assortment of colors from mattes, shimmers, and metallics to create your favorite looks with this blendable and silky smooth formula...

Want your eyes to turn heads? Our smudge proof liquid eyeliner is powerfully pigmented and matte to the max. This water resistant liquid eyeliner glides on luxuriously and dries quickly -- making captivating looks a cinch to create. Plus, our matte liquid eyeliner puts in work: You can expect it to ..

..

A four colour eyeshadow palette.In a golden palette, Fierce Foil Eyeshine is made up of four complementary shades and a foam applicator. Available in five variations, each collection contains shimmering powders that glide on to the eyelids to highlight, define, colour and accentuate. Wear alone or o..

Smooth gel-like formula lines and defines eyes with intense color payoff! Precise yet soft formula is easy to blend and lasts all day without smudging or smearing. Gel grip allows comfort and ease of application in a quick twist. Formula is dermatologist and ophthalmologist tested and free of preser..

Shady Slim Brow Pencil is the perfect way to get fuller, beautifully sculpted brows. Shape and fill brows with the retractable super skinny tip to create natural looking hair-like strokes. Use the opposite end spoolie to brush and blend brow color for a finished look...

High intensity pigment delivers rich color pay-off in four fabulous shades. Create precise thin lines and dramatic thick lines in one even stroke. Quick drying, smudge-proof and water resistant formula provides long lasting wear while soft flexible fine tip brush ensures even and playful lining...

This gel liner has a rich and creamy water-resistant formula that glides on smooth without smearing or smudging for long-lasting, all day wear. Professional fine eyeliner brush expertly defines eyes to create that ideal smokey or dramatic look effortlessly.HOW TO USEDip the ultra fine eyeliner brush..

This luxurious, long wearing and intensely pigmented eyeshadow collection inspires dazzling looks. EyeLux Mesmerizing eyeshadow is formulated to be extra smooth and silky in a mix of matte, satin and metal finishes. Available in 16 exhilarating quads sure to capture your imagination and inspire beau..

Product DescriptionFour gorgeous must-have eyeshadow palettes filled with a dozen majorly pigmented shades ranging from super wearable looks like Nudes to bolder looks like Neons. L.A. Girl's Beauty Brick Eyeshadow Collection gives you the best of all colors to allow you to create stunning looks!How..